20 years of prevention and awareness-raising
In the past 20 years La Strada has developed numerous campaigns and printed and online materials aimed at raising the public's awareness about human trafficking and exploitation, as well as informing people how they can protect themselves.This slideshow presents some of them, together with some additional information about each campaign and country.
La Strada prevention activities aim to lower the risk of trafficking by increasing general awareness of the issue, targeting the public at large, media and schools. Secondly, they aim to lower the risk among specific groups, targeting potential victims (particularly young women and girls), callers of the hotline and professionals who are in touch with potential risk groups. It aims to empower potential migrants to make independent and informed decisions. In line with the general principles of La Strada, prevention activities do not aim to deter people from migration, but rather to promote safe migration by ensuring that potential migrants have the information they need in order to make an informed decision, that they are aware of the risks and know how to protect themselves and that they know where they can receive help if needed.
Further La Strada hopes to reduce the damage in cases where trafficking has already taken place and to prevent further damage, targeting trafficked persons and professionals who are likely to come into contact with them. Prevention work aims to break down taboos and the stigmatisation surrounding trafficked women and sex workers.
Prevention materials are distributed through employment offices, nightclubs, marriage registration and visa application offices, transit centres for undocumented migrants, churches, other NGOs and at conferences and seminars. Another way of distributing information is via stickers and leaflets on public transport, shopping centres, post offices, cinemas, cafés and other public institutions as well as at big events attended by large numbers of young people. Which methods are used and where material is distributed depends upon the situation in the particular country and whether it is predominantly a country of origin, transit or destination.